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Useful links for the Flip Camera Video Class:

How to use a Flip Camera http://www.ehow.com/how_4546191_use-flip-camera.html

Editing and producing Flip videos http://www.ehow.com/how_5662256_edit-flip-ultra-hd-camcorders.html

How to undo a deleted Flip Video    http://www.ehow.com/how_5148945_undo-deleted-flip-video.html

How to email a Flip Video http://www.ehow.com/how_5053753_email-flip-video.html

How to use Flip Video in the Classroom http://www.ehow.com/how_5257011_use-flip-cameras-classroom.html

How to make a Movie with a Flip Camera    http://www.ehow.com/how_4699566_movie-video-flip-video-camera.html 

This is a very good series intro to still photography   http://kenrockwell.com/tech/basics.htm#intro

02/23/2010 New York Times article on YouTube videos and college admissions:  http://www.nytimes.com/2010/02/23/education/23tufts.html?em

Public Service Announcement (PSA) Samples:

John Stamos Vanguard Cancer Foundation   http://www.youtube.com/watch?v=2r3veDbVbWU

Lead in children's Toys (English)  http://www.youtube.com/watch?v=l9O3qlIrt1Q

Lead in children's Toys (Spanish)  http://www.youtube.com/watch?v=V71muH7Wmlc

Mallory Lewis & Lambchop "My Stuff Bags"  http://www.youtube.com/watch?v=DWW8lkL1mZE

Marcia Cross Revlon Breast Cancer   http://www.youtube.com/watch?v=IHI89krVPKc

James Pickens, Jr. on Healthcare  http://www.youtube.com/watch?v=BZWAcaaUlMg

Nelly Furtado on Childhood Obesity  http://www.youtube.com/watch?v=01tY0pCcTh8&feature=channel

QB Drew Bree on Childhood Obesity  http://www.youtube.com/watch?v=UWm_JdkMkDo

First Lady Michelle Obama on Childhood Obesity  http://www.youtube.com/watch?v=t2U9Zy1OAY8

Here's a collection of articles we've written or gathered for your enlightenment.

Article for Successful Meetings

By Marshall Ross Thompson, owner prvideo.tv


Video in your meeting?  It informs, stimulates and motivates!


Technical advances have made this option easier than ever

but you still need to know how to tell a story


Today, business presentations almost universally feature PowerPoint and occasionally Keynote - Apple’s presentation software. 
Ever since the VHS-tape camcorder burst on the scene in the 1980's, using video in business presentations has been interesting, informative and a challenge to get right.


If you want to have a memorable presentation you simply must use video.  It is the most compelling and dynamic way to tell your story.  YouTube gets millions of hits for on-line video every day.  It's magnetic for eyeballs. Take advantage of video's magnetic magic by inserting an expert's opinion or an end user's testimonial; how about a "day in the life" demo of how your service or product is created and gets to the consumer? 


PowerPoint makes it really easy to insert video: just access the tool bar, click on insert, select "movies and sounds," select "movie from file,"  find and click on your movie from Explorer and it's immediately there.  (Microsoft Office 2007's PowerPoint is vastly different from previous editions so I can't help you with it in this article.)  As you go through your presentation you can have the video play automatically or you can trigger is with your mouse.  No surprise, the video needs to be Windows Media files to work best with PowerPoint.


Caution:
  To avoid catastrophe it is essential to do a tech setup and run through of your display of either a live DVD or PowerPoint with video before the critical audience is in place.  Nothing is more excruciating than to have important people wait while you mutter "well, it worked at home" and struggle with a balky or failed presentation set-up. 


Ok.  Here's a few production pointers that will help your next presentation video be a success:

  • You have to tell a story.  Think a beginning, middle, end.
  • Include a call to action:  what do you want your audience to do with your video information?  Buy something?  Sell something?  Support  or reject an idea, personality or movement?
  • "KISS" - Keep it simple, Seymour!  One clear idea per clip.
  • Video: it's photography - working with light:  Well-lit video will be better received than murky or dark images.  Use close-up images that fill the screen so your audience won't have to guess what it is that they are seeing.  Shooting it yourself?  Steady images work better that chaotic zooming and panning.  Try using a tripod.
  • Audio - my research tells me that people will stay with a movie with less than stellar visuals if the audio is great.  On the other hand, they will walk or tune out if they cannot clearly hear the voices or music, even if your visuals are tack-sharp.  Audio trumps video.  Using a digital camcorder?  Get close so the built-in mike can record a nice, strong sound level.  Wind or loud background noise or over-powering music works against your goal of communicating with video.
  • "What is quality?"  In my opinion, if you have to explain it after you show the footage, it's no good.

Done right, video energizes your presentation, reliably tells the same story the same way each and will make the audience glad you came.  Good luck!

prvideo.tv Quick Case Studies


“Women Talking,” cutting edge, dramatic four part AIDS prevention training series for women in drug rehab, funded by National Institutes of Health/NIDA. Won two “Golden Advocate” awards for video production and scriptwriting (HPRMA) and a PRism Award for scriptwriting (PRSA).


Valley Presbyterian Hospital Foundation,” needing to raise $5 million matching funds from local community and business leaders to help replace earthquake unsafe buildings, VPH Foundation turned to MTA Films  to produce successful fund raising video.


“Los Angeles County Human Relations Commission,”  Hosted by renowned actor Edward James Olmos, this 13 minute program explores the origins of and response to hate crime in the County. Won PRism award for video production.


AMGEN Corporation:  Create motivational video for pharmaceutical sales force. Challenge: after years of sales growth, company faces more competition; video helped attitude adjustment on part of sales force. Original project won PRism Award.


ReddiNet:  Rapid Emergency Digital Data Network: Healthcare Association of Southern California (HASC). Marketing program for ReddiNet, proprietary communications network. Challenge: illustrate the real benefits to paramedics, police, hospitals and disaster relief teams.


CHW/St. Elizabeth Community Hospital:  Sexual Assault Response Team (SART): how Red Bluff, CA developed a team approach to assisting victims of sexual crimes. Challenge: treat the content with sensitivity while working with victims, law enforcement and healthcare professionals.


DNA Sciences:  B-roll, distributed by Orbis. Ruder Finn Public Relations announced the DNA.com project after decoding of Human Genome. Challenge: communicate excitement of massive long term science project.


Kaiser Permanente:  "Innovations" video. Lively, out of the box approach to encouraging employee innovation. Challenge: encourage employees to take entrepreneurial control of their work spaces and duties while working in a highly structured environment. Won PRo Award.


“LAPD - Life on the Beat," Dozens of segments for nationally syndicated MGM series. Challenge: work under weekly deadline pressures within the rough and tumble, often dangerous world of the LAPD.


Contiki Travel:  Fun and energetic training program for individuals selling to the Gen-X traveler. Challenge: teach travel agents how to connect with young vacationers.


ARKENOL:  Compelling marketing video for alternative fuels virtual plant tour and environmentally friendly technology. Challenge: with pilot plant scheduled for dismantling, client needed to document it while still operating.


Primedia.com:  Produced streaming video series for automotive enthusiast websites HotRod.com, 4wheeloffroad.com and fourwheeler.com


“Sonic Blue,” holiday-timed consumer electronic products news B-roll commissioned by Century City PR firm, The Bohle Company.  We provided crew, actors, insurance, postproduction, duplication.


United Teachers of Los Angeles (UTLA) “P.A.C.E.” Video



The Energy/Environmental Practice at PRVIDEO.TV


Regenesys Technologies
– Providing strategic counsel to this manufacturer of electricity storage systems based on fuel cell technology. Work has included media analysis, government relations and partnership development.


Capstone Turbine Corporation
– Providing PR and marketing communications for this manufacturer of DG microturbine systems. Work has included creation and implementation of branded case study campaign, revamp of corporate Web site, media relations, government relations and channel partner marketing programs.


Arkenol Corporation
– Produced network-quality video explanation of acid-reduction of available biomass feed stocks in a bio-refinery.  This environmentally-friendly system produces valuable chemicals such as industrial sugars and ethanol while ending the need to dump green waste into rapidly-filling landfills.  Researched, wrote and designed comprehensive brochure.


Cogeneration National Corp.
– Produced marketing and demonstration videos for this pioneering cogeneration firm.  Programs detailed system efficiencies yielded when onsite steam heat plants harnessed waste heat and steam to produce commercial levels of electricity.


Southern California Edison
– Produced visual media for commercial solar and coal slurry energy projects.


Texaco
, USA
Produced video explaining mitigation efforts to lessen impact of urban oil exploration technology.  Mitigation efforts addressed noise, traffic, air quality, soils and infrastructure.


LUZ Solar Engineering – Produced annual video production on construction progress documentation and marketing.  Created extensive exposure for the technology, its benefits and its low environmental impact.  LUZ has an installed/operating capacity of more than 400 megawatts in the Mojave Desert.


Lockheed Corporation
– Produced video documenting “brownfield” and aerospace manufacturing groundwater pollution remediation.


ACWA
– Assn. of California Water Agencies – Produced video detailing the dangerous condition of Sacramento Delta water system, relating to earthquake-vulnerable system of canals, waterways, dams and hydroelectric systems; guest speaker on media relations for annual meeting.


Fluor Corporation
– Produced visual media for international construction company:  off-shore packaged generation and waste water treatment for oil exploration and development.


Curtin Matheson Scientific, Inc.
– Documented use of laboratory equipment in superfund site.


ESI Energy, Florida
– Produced visual media for energy partner’s commercial scale solar electrical generating plants in the Mojave Desert.


Rainforest Action Network
– Produced video explaining economic benefits of promoting sustainable lumber practices in Asian rainforests.

ULTROX – Video News Release on successful installation of Orange County, CA water treatment plant utilizing their proprietary ozone and ultraviolet light technology to destroy polychlorinated biphenyls and other toxic organic compounds.



                                    

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